Logifuture is thrilled to launch Bet9ja’s latest major marketing campaign Catch The Boom. Coinciding with the start of the 2024/25 football season, the maximum payout for Bet9ja’s market-defining betting feature betBOOM has increased from ₦200 million to an astounding ₦1 billion.
Bet9ja, the market leader in the Nigerian betting industry, continues to push the boundaries of what is possible with their new max payout offering.
Their innovative betBOOM feature supercharges players’ sports bets at random, amplifying their odds, resulting in significantly larger payouts. The more selections included in a betslip, the higher chance Bet9ja customers will have their bet BOOMed.
Logifuture, who provide comprehensive 360º services for multiple brands, collaborated with Bet9ja to launch the Catch The Boom campaign with an omnichannel marketing strategy, focusing on mass awareness ahead of the new Premier League 2024/25 season.
Aligning with a local agency, Catch The Boom went live with a star-studded full-length TVC, multiple social and digital branded assets, and extensive OOH properties and materials, capitalising on the return of domestic club football with a nation-capturing activation.
Bet9ja CEO Ayo Ojuroye commented: “We’re delighted to launch our Catch The Boom campaign for the new football season. Bet9ja are Nigeria’s No.1 sportsbook and are proud to now offer our loyal customers the biggest maximum payout in the country.
“Our innovative and game-changing feature betBOOM showcases Bet9ja’s dedication to providing world class player experiences in every moment!”
This season, Bet9ja customers can win up to ₦1 billion on any pre-match or in-play sports bet. The partnership with Logifuture’s biggest client affirms Logifuture's status as the leading B2B provider in online gaming, standing at the forefront of cutting-edge gaming technology. Logifuture offer a range of world class iGaming solutions for several clients across the world, and continue to expand.
Logifuture is pleased to announce the expansion of our partnership with Bolabet, a leading sportsbook operator in Africa. As part of this expanded collaboration, Bolabet will integrate Logifuture's top virtual product, Simulate, into their offering within the Zambian market, marking the first time this product will be available in the territory.
Simulate, which is available 24/7 to customers at the touch of a button, enables users to receive near-instantaneous results to real-life sporting events on their betslip using advanced algorithms to decide the outcome.
Introduced to prevent off-peak seasonality, Simulate has already gained popularity and worldwide appeal with other top clients across Africa, Europe and South America. The expansion of Logifuture’s partnership with Bolabet into Zambia is the next step of a long-term collaboration, and will elevate Bolabet’s offerings to their customers, providing immersive and entertaining betting experiences.
Permanently visible and effortlessly integrated directly into sports betting operators’ platforms, Simulate is the perfect example of Logifuture’s commitment to delivering engaging virtual games that captures and maintains sports bettors’ interests, while providing operators with the ideal product to stand out from the competition.
Logifuture is pleased to announce an exciting new partnership with Soccerbet, one of Serbia's leading sportsbook operators.
This collaboration will see Soccerbet integrating Logifuture's top virtual product, Simulate, into their sportsbook offering, setting a new standard for virtual sports betting in the region.
Soccerbet, known for its strong position in the Serbian market, will now offer its customers an immersive gaming experience with Simulate, a unique virtual product that allows gamers to instantly simulate the outcome of real events.
Niccolo Cassettari, Logifuture’s Chief Business Development Officer, said: “We're excited to expand Simulate's presence in Serbia through our partnership with Soccerbet.
“This collaboration strengthens our already solid position in the region. Simulate has proven successful in other markets, and working with an industry leader like Soccerbet aligns perfectly with our goals. Together, we're set to enhance the gaming experience for Serbian players.”
Permanently visible and effortlessly integrated directly into sports betting operators’ betslip, Simulate provides bookmakers with cross-selling potential, taking real sportsbook events and applying innovative gaming logic.
Soccerbet Product Owner, Miloš Cvetić added: “’We are glad to introduce the innovative Simulate product into our Soccerbet platform. This new feature allows our users to simulate sports results in just a few seconds, enhancing the betting experience. Our sincere thanks go to Logifuture for their superb support and dedication throughout this partnership.”
This partnership is a testament to Logifuture and Soccerbet’s shared vision of leveraging technology to create unparalleled betting experiences through unique and innovative products and features.
Logifuture, a leading provider of innovative gaming solutions, is thrilled to announce a long-term partnership with Bolabet, a prominent name in the African betting industry.
This strategic alliance marks a significant milestone as Bolabet integrates Logifuture’s top virtual product, Simulate, into its platform, making it available to the Zimbabwean market for the first time.
Logifuture is renowned for their cutting-edge technology and realistic virtual sports simulations, offering users an unparalleled gaming experience. By integrating Simulate, Bolabet is poised to provide its customers with a dynamic and engaging virtual sports betting experience that sets new standards in the industry.
“Simulate is a great example of Logifuture’s cutting-edge technology which allows users to instantly simulate the outcome of real events,” said Tero Vienonen, Head of Commercial at Logifuture.
“This product, combined with Bolabet's deep market knowledge, creates a powerful synergy that will undoubtedly enhance our competitive edge. The partnership with Bolabet will enable us to deliver unparalleled value to their customers. We look forward to a successful and long term collaboration with this great partner."
This collaboration represents Logifuture’s first entry into the Zimbabwean market, a strategic move that underscores the company’s ambition to expand its footprint across Africa. Zimbabwe’s growing interest in virtual sports and online betting presents a fertile ground for introducing a product as immersive as Simulate.
“We at Bolabet are thrilled to announce a long term partnership with Logifuture, starting with adding Simulate to our platform,” said Bolabet CEO Justin Palmer. “We are excited to be the first operator to bring this product to our markets.”
Both Logifuture and Bolabet share a commitment to innovation, quality, and customer satisfaction. This partnership leverages Logifuture’s technological prowess and Bolabet’s market expertise to deliver a product that is both ground-breaking and user-centric. By offering Simulate, Bolabet aims to provide an immersive and interactive experience that meets the evolving demands of modern bettors.
Logifuture has successfully registered as an approved B2B supplier in Peru, signifying our commitment to expanding across Latin America.
This imperative B2B registration and certification enables Logifuture to provide online gaming content and products to locally licensed operators and clients in the country.
Logifuture’s Chief Business Development Officer Niccolo Cassettari shared his excitement: “This certification is a significant step forwards for our Latin America expansion. We are delighted to have been granted the opportunity to offer future clients our range of innovative gaming products.
“We are happy to already be in talks with major players in the country who are interested in our virtual product Simulate. We look forward to providing our world class expertise and knowledge to a new territory.”
Logifuture’s expansion into Peru underlines and highlights our strategic objective to provide best-in-class iGaming solutions to a global client-base, supplementing our flourishing existing relationships with brands throughout Europe, Africa and Asia.
Logifuture is proud to announce the expansion of its pioneering Zoom Sports game, partnering with InnProjekt.
Zoom Sports, the innovative virtual gaming product by market-leading B2B provider Logifuture, enables users to experience the tangible excitement of real-life sports in the virtual world by simulating results and outcomes.
Standing at the forefront of cutting-edge gaming technology, the authenticity of the virtual game Zoom Sports is bolstered by the use of real team, league and player names, enabling customers to simulate real events 24/7, even in the off-season.
Tero Vienonen, Logifuture’s Head of Commercial, said: “Partnering with Innprojekt and its InnHub aggregator is a huge milestone for Logifuture and our core product Zoom Sports. Innprojekt are regarded as true experts in the sports betting industry and we are proud to announce this important partnership.
“This agreement enables a wide range of operators and sport betting platforms to access this interesting virtual sports betting content 24/7.
“Zoom is an innovative virtual odds feed product that has been a huge success already. It gives operators an answer when they look for interesting and engaging events to offer with many bet types available both pre-match and live.”
This flourishing partnership with InnProjekt embodies Logifuture’s strategic ambitions, providing technologically-advanced and best-in-class sports betting platforms with innovative and unique products, enabling our clients with the opportunity to cross-sell from sportsbook into gaming.
Alessandro Casella, InnProjekt’s CEO & Co-Founder added: “We are excited for the partnership with Logifuture’s Zoom. This alliance allows us to offer our customers a top-quality Virtual Sports solution, seamlessly integrated with our innovative InnHub aggregator”.
Logifuture remains focused on pushing boundaries, underpinned by its commitment to reshape the gaming landscape in Africa, Europe, Latin America and beyond. The company’s seamless integration of technology and entertainment is set to redefine how users engage with betting products, underlining an exciting future for Logifuture, and the iGaming industry.
Logifuture is thrilled to announce its client Bet9ja has launched their latest innovative betting feature, betBOOM.
The new feature betBOOM is exclusive to Bet9ja - who are one of the most visited sports betting websites globally - and demonstrates their commitment to upgrading players’ experiences, delivering industry-defining products.
Any sports bet placed with Bet9ja could receive massively enhanced odds, completely at random, thanks to the introduction of betBOOM. Simply placing a pre-match or in-play sports bet with at least one selection gives customers the chance to have their bets transformed into a betBOOM!
The more selections included in a betslip, the higher chance Bet9ja customers will have to receive a betBOOM, meaning massively enhanced odds and a significantly higher potential payout. To celebrate the launch of their innovative new product, Bet9ja has also doubled the maximum payout for a betBOOM bet to ₦200 million.
On the launch of betBOOM, Bet9ja CEO Ayo Ojuroye commented: “We are thrilled to introduce our innovative and game-changing feature betBOOM. This latest initiative showcases Bet9ja’s dedication to providing world class player experiences in every moment, offering an industry-defining product tailored to our loyal customers. It’s time to BOOM your bet, only on Bet9ja!”
The launch of Bet9ja’s betBOOM coincides perfectly with the start of Euro 2024 & Copa America 2024, with 83 matches across 31 days of international action. The partnership with Logifuture’s biggest client affirms Logifuture's status as the leading B2B provider in online gaming, standing at the forefront of cutting-edge gaming technology.
Logifuture will be attending SiGMA Asia next week, the largest gaming show in Asia!
Taking place between 2 - 5 June, SiGMA Asia will be held in Manila, capital and chief city of the Philippines.
Market-leading B2B provider Logifuture will use this opportunity to showcase its cutting-edge gaming technology at the SMX Convention Center, which plays host to 20,000 delegates, 3,000 operators and 350+ speakers from around the world.
Among other products, the 360º B2B platform provider will be exhibiting its world-class virtual game Simulate, which decides the outcome of real sporting events in seconds, alongside Logifuture’s two other priority products, Zoom Soccer & Games Studio.
Logifuture’s Group CEO Vincenzo Rocco, Chief Business Development Officer Niccolo Cassettari and Head of Commercial Tero Vienonen, will all be in attendance at Stand ST520 on the conference’s second floor, and are looking forward to meeting all stakeholders across the iGaming industry.
Logifuture will be attending the GAT Expo 2024 this week, to celebrate the gaming trade show’s 25th anniversary.
Taking place between 9 and 11 April, GAT Expo will be held in Cartagena de Indias, located on Colombia’s Caribbean Coast.
Market-leading B2B provider Logifuture will use this opportunity to showcase its cutting-edge gaming technology at the Las Americas Convention Center, which houses more than 6,000 square meters for exhibitions and conferences.
Among other products, the 360 degree B2B platform provider will be exhibiting its world-class virtual game Simulate, which decides virtual results of real sports matches in seconds and is becoming the must-have product for sportsbook operators.
Logifuture’s Group CEO Vincenzo Rocco, Chief Business Development Officer Niccolo Cassettari and Head of Commercial Tero Vienonen, will be attending the trade show at Stand A17-2 and are looking forward to meeting all stakeholders of the gaming industry.
It was an ICE London to remember for lucky winners at the Logifuture stand as the market-leading B2B provider gave away world-class prizes!
The daily competition at Stand S2-200 captivated the attention of audiences at the ExCel London between 6 and 8 February, enabling Logifuture to showcase their unique and innovative casino products to core target audiences.
Michael Oziransky ended the three-day conference at the top of the leaderboard, earning himself the top prize of the latest iPhone 15 after outscoring his rivals in the exciting casino game Take a Shot.
Other prizes won at the biggest iGaming event of the year included Amazon vouchers, a full-year subscription to tea or coffee and exclusive Logifuture merchandise.
The exhilarating penalty shoot-out football game is part of Logifuture’s world-class Games Studio, with the B2B leading provider creating and delivering innovative casino games that are industry-leading.
The 360º degree B2B platform provider Logifuture, leveraged the ICE London event to grow and expand its ever-growing client base, enabling potential new clients to experience its world-class products and features.
Logifuture will be attending several upcoming B2B events throughout 2024 and plan to return to ICE in 2025 when the event transitions to Barcelona, Spain.
Logifuture have masterminded the early pay out on all outright bets for Nigeria to win the Africa Cup of Nations (AFCON) 2023 final at Bet9ja.
Bet9ja, Nigeria’s number one sportsbook and Logifuture’s leading client, paid out early on the outright market for Nigeria to win AFCON, two days before the final.
As official partner with Sportsdotcom “Let’s Do It Again” Super Eagles campaign, Bet9ja have demonstrated their faith in the Nigeria national team to lift an historic fourth AFCON trophy and claim their title as Champions of Africa once again.
This year’s edition of Africa’s elite international tournament has captivated the attention of the world, with 116 goals scored over 50 enthralling matches, and each fixture showcasing the continent’s passion, talent and excellence.
Following their penalty shoot-out semi-final victory over South Africa, the Super Eagles have now reached the AFCON final for an eighth time, having previously won the competition in 1980, 1994 and 2013.
“The “Let’s Do It Again” campaign underlines our commitment to revitalising Nigerians’ faith and commitment in the national team. Our decision to now pay out early ahead of Sunday’s final is a reward for our customers’ passion and patriotism. The Super Eagles may still have one final match to play, but at Bet9ja we believe it is time to do it again!”, explained Olufemi Osobajo, Head of Marketing & Corporate Communications at Bet9ja.
The early payout campaign illustrates how Logifuture, who provide a 360º service for Bet9ja, are a leading B2B and B2C online gaming provider and stand at the forefront of cutting-edge gaming technology and marketing strategy.
Logifuture will be attending ICE London 2024 next month to showcase its world-class technology at the biggest iGaming event of the year.
The market-leading B2B provider will use this opportunity at the ExCel London to expand its status at the forefront of cutting-edge gaming technology.
Taking place between 6 - 8 February, Logifuture encourages every attendee of the iGaming community to visit Stand S2-200 and learn more about our wide range of unique products, including Simulate, Zoom Soccer and our Casino Games.
Simulate decides virtual results of real sports matches in seconds, providing users with instant results and an immediate thrill, and has become a staple product of some of the leading operators globally.
Zoom Soccer is a 24/7 feed of virtual events, consisting of over 30,000 pre-match and live events per month, bolstered by the use of real team, league and player names.
Games Studio is another unique product that differentiates us from standard casino providers. By executing in-depth target audience studies, Logifuture creates and delivers innovative casino games that surpasses customer expectations.
Alongside showcasing and demonstrating their innovative products and services at ICE 2024, Logifuture will also be running a competition throughout the event at Stand S2-200, with top prizes including iPhones, Amazon vouchers, coffee subscriptions and Logifuture merchandise all to be won.
The 360º degree B2B platform provider is keen to expand its client base and allow new clients to experience the benefits of its world-class products and looks forward to helping you gain an advantage in the ever-competitive iGaming industry.
Logifuture’s Simulate has entered the Colombia market through leading-operator Yajuego.
Simulate, the pioneering virtual gaming product by market-leading B2B provider Logifuture, continues to expand into another new market, a month after entering Kenya and Serbia.
Standing at the forefront of cutting-edge gaming technology, Simulate decides virtual results of real sports matches in a matter of seconds, providing users with instant results and an immediate thrill. This experience provides an unparalleled gaming experience to millions of players worldwide.
Niccolo Cassettari, Logifuture’s Chief Business Development Officer, said: “Venturing into this thrilling journey with Yajuego in Colombia marks a significant leap into new horizons for us.
“Bringing the pulse-pounding excitement of Simulate to Colombian gamers, optimised seamlessly for both desktop and mobile devices, heralds the dawn of Simulate’s expansion into LATAM.
“This partnership embodies our commitment to delivering unparalleled gaming experiences across borders, ushering in an era of boundless possibilities.”
This deal continues the flourishing partnership with Logifuture and pioneering Colombian operator Yajuego, who continues to go strength-to-strength after bursting onto the LATAM scene in 2018. As well as utilising Logifuture’s world-class casino games, Simulate will give Yajuego the opportunity to continue offering innovative products to their players and establishing itself as a unique brand in Colombia.
Yajuego President Orlando Carrillo added: “We’re delighted to expand our partnership with Logifuture and introduce their world-class product into the Colombian market. This agreement epitomises Yajuego’s long-term endeavour to offer the very best gaming experiences to all our players, and adds to the already formidable partnership we have with Logifuture.”
For Simulate, it means entering another world-class market, after breaking into Kenya and Serbia through the partnership with Mozzartbet in December, and becoming a flagship product for Nigeria’s number one sportsbook, Bet9ja.
Logifuture is delighted to announce its client Bet9ja has become an official partner of the Nigeria football team’s “Let’s Do It Again” campaign.
Partnering with Sportsdotcom, this collaboration will celebrate the upcoming 2023 Africa Cup of Nations (AFCON), which takes place in the Ivory Coast from 13 January.
Within this agreement, Bet9ja, who are one of the most visited sports betting websites globally, will capture exclusive Super Eagles content throughout the continental competition, all amplified across social and digital media.
As the tournament unfolds, the "Let's Do It Again" campaign envisions a collective celebration, showcasing African football on the grandest global stage, as Nigeria aim to win AFCON for a fourth time and the first time since 2013.
Bet9ja Managing Director Ayo Ojuroye, said: "At Bet9ja, we believe in the unifying power of football to inspire greatness and foster vibrant communities.
"This collaboration underscores Bet9ja's commitment to revitalising Nigerians’ faith and commitment in the national team, reinstating the nation's reputation, and uniting fans across the country".
Sportsdotcom Senior Partner Toyosi Oyetunji, added: "This collaborative vision between Bet9ja and Sportsdotcom aspires to elevate Nigerian national football to unprecedented heights.
"Together, we aim to craft enduring memories for fans, celebrate the nation's football prowess, and transform AFCON 2024 into an indelible experience for everyone involved".
The campaign will provide fans a virtual stadium to share cherished AFCON memories, while providing local communities events and watch parties. There will also be grassroot football initiatives, aimed at uniting the nation.
The partnership with Logifuture’s biggest client, affirms Logifuture's status as the leading B2B provider in online gaming, standing at the forefront of cutting-edge gaming technology.
Logifuture brings Simulate to Kenya and Serbia with Mozzartbet partnership
Logifuture, the market-leading B2B provider, is proud to announce the expansion of its pioneering Simulate game in two exciting new markets, in Africa and Europe.
In partnership with Mozzartbet Group, Simulate, an innovative virtual gaming product, is now live with the Mozzartbet brand in Kenya and Serbia.
Standing at the forefront of cutting-edge gaming technology, Simulate decides virtual results of real events in a matter of seconds, delivering a unique and instant thrill for users. This revolutionary product intertwines the excitement of real-time events with the buzz of live betting, bringing forth an unparalleled gaming experience.
Mozzartbet Group first tested Simulate in Kenya during Q3 2023 and the decision to extend the agreement with Logifuture into Serbia – the Mozzartbet brand’s flagship market – is testament to not only the commercial success of the Simulate product, but also the trust they have in Logifuture’s culture of innovation and commitment to reliability.
The success Logifuture has achieved across Africa and a vast number of emerging markets, has paved the way for Simulate to captivate an even larger audience, emphasising its adaptability and universal appeal.
As Simulate gains momentum in these key new territories, Logifuture remains focused on pushing boundaries, underpinned by its commitment to reshape the gaming landscape in Africa, Europe, Latin America and beyond. The company’s seamless integration of technology and entertainment is set to redefine how users engage with betting products, underlining an exciting future for Logifuture, and the iGaming industry.
Niccolo Cassettari, Logifuture’s Chief Business Development Officer, said: "We’re delighted to partner with Mozzartbet across two continents, and are especially pleased that this agreement encompasses the brand’s core market of Serbia.
"We are also hugely excited to expand the reach of Simulate globally, delivering the thrill to thousands more consumers and mobile phones in Europe and Africa. We truly believe Simulate is on the road to becoming a market leading game on the world stage and this announcement is a significant milestone in our journey."
Mozzartbet Group’s Virtual Games Sector Manager, Katarina Masal added: "At Mozzartbet, our pursuit has always been to offer the very best gaming experiences to our players. This partnership with Logifuture, and the launch of Simulate, is a major step in providing cutting-edge entertainment to our audiences.
"The success we witnessed with Simulate on Mozzartbet Kenya made expanding the agreement with Logifuture into our largest market, Serbia, a simple decision. We're thrilled to introduce Simulate and look forward to delighting our players with this immersive gaming adventure.”
Logifuture has partnered with supplier iGaming Platform.
The partnership aims to bring Logifuture’s carefully crafted games portfolio to emerging markets, leveraging the synergies between Logifuture and iGaming Platform to enhance the overall gaming experience for users and drive innovation in the industry.
Titles from Logifuture include Take the Shot, Speedy Snails, Fortune Reef and Spin & Win, as well as virtual Zoom Soccer and Simulate, a standalone virtual product.
In addition to its games studio, Logifuture also develops solutions related to fraud management, payments, marketing and analytics, and sportsbooks.
iGaming Platform has partnered with over 100 game providers and 40+ casinos, facilitating around 9,000 games to go live. Through this new partnership, iGaming Platform will take the games portfolio from Logifuture and deliver it to a range of markets, including emerging ones.
Julia Uskova, Business Development Manager of iGaming Platform commented “Doing business is not just about strategy; it's about cultivating relationships with those you enjoy working with and trust implicitly. Together, we're not just chasing success; we're creating a journey that reflects our mutual passion and dedication.
"Logifuture’s innovative approach is a perfect addition to IGP's constant drive for improvement, seamlessly blending cutting-edge creativity with our relentless pursuit of excellence. We look forward to unlocking new possibilities and setting new standards in the industry.”
"We are thrilled to embark on this journey with iGaming Platform," said Tero Vienonen Head of Commercial at Logifuture "This collaboration represents a powerful union of understanding specific market needs, and we are confident that it will elevate the standards of user engagement and player retention.
"This collaboration marks a significant milestone for both entities, combining Logifuture's long standing expertise in African and Latin American markets with cutting-edge solutions and iGaming Platform’s vast network reach and dedicated reputable service within the iGaming sector.”