Logifuture is thrilled to launch Bet9ja’s latest major marketing campaign Catch The Boom. Coinciding with the start of the 2024/25 football season, the maximum payout for Bet9ja’s market-defining betting feature betBOOM has increased from ₦200 million to an astounding ₦1 billion.

Bet9ja, the market leader in the Nigerian betting industry, continues to push the boundaries of what is possible with their new max payout offering.

Their innovative betBOOM feature supercharges players’ sports bets at random, amplifying their odds, resulting in significantly larger payouts. The more selections included in a betslip, the higher chance Bet9ja customers will have their bet BOOMed.

Logifuture, who provide comprehensive 360º services for multiple brands, collaborated with Bet9ja to launch the Catch The Boom campaign with an omnichannel marketing strategy, focusing on mass awareness ahead of the new Premier League 2024/25 season.

Aligning with a local agency, Catch The Boom went live with a star-studded full-length TVC, multiple social and digital branded assets, and extensive OOH properties and materials, capitalising on the return of domestic club football with a nation-capturing activation.

Bet9ja CEO Ayo Ojuroye commented: “We’re delighted to launch our Catch The Boom campaign for the new football season. Bet9ja are Nigeria’s No.1 sportsbook and are proud to now offer our loyal customers the biggest maximum payout in the country.

“Our innovative and game-changing feature betBOOM showcases Bet9ja’s dedication to providing world class player experiences in every moment!”

This season, Bet9ja customers can win up to ₦1 billion on any pre-match or in-play sports bet. The partnership with Logifuture’s biggest client affirms Logifuture's status as the leading B2B provider in online gaming, standing at the forefront of cutting-edge gaming technology. Logifuture offer a range of world class iGaming solutions for several clients across the world, and continue to expand.

‍